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There’s a reason you need to take video marketing on social media seriously. YouTube ranks as the second most popular search engine and over 80% of the top posts on Facebook contain video content. But why are videos performing so well on social media platforms?…

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Podcasting is a huge industry. In 2018 it was predicted the podcasting industry was worth almost £500m in terms of advertising alone and is set to grow at over 20% for the coming years. However, there are over 700,000 podcasts available for listeners to choose…

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Many of us who use social media are chasing likes. We hope our latest post gets more engagement than the previous one. We want to see our number of followers increase month on month. But should we use tactics should as #Like4Like as a social…

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When people talk about social media advertising, you tend to think they’re talking about Facebook, Twitter or Instagram. But there are plenty of other opportunities including YouTube and influencer marketing. This piece will focus on the opportunities presented by Snapchat. Snapchat has over 180 million…

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Twitter is the third most popular social network behind Facebook and YouTube. It’s a hot bed for breaking news and social conversation. But how can your brand thrive? In this article I’ll explore 5 key tips that will help you increase your performance on the…

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Almost 1 in 4 people tune in to podcasts with the average fan spending more than 3.6 hours listening to them per week. But why should you start one? Podcasts are a growing platform with more people listening each year and they’re a great way…

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For those that don’t know, Stories are a feature of Instagram that allow you to share content that lasts just 24 hours. These can be permanently pinned to your profile by making them highlights, but ultimately, they’re meant to be temporary. So why would a…

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Have you ever noticed that, when you’re on Facebook, you always seem to see posts by the same people? This is because Facebook decides what you see based on an algorithm. It’s always looking to update the algorithm and make it more effective, but by…

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IGTV (Instagram TV) is seen as Instagram’s answer to YouTube and is the latest addition to the social media landscape. Instagram initially started with just pictures in 2010, before introducing 15-second videos in 2013 to compete with Vine. They then increased video sharing from 15-seconds…

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5 of the top 7 apps used by people in the UK are for social media, the other two are Google Search and Google Maps. Average time spent on social media by internet users has increased by almost 24% since 2015 to 135 minutes per…

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Radio 1, a pinnacle of British Society. But now it seems to be on a downward spiral, at the heart of which is the Breakfast Show. Recently, Nick Grimshaw announced he would be leaving the show live on air, rumoured to be due to a…

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There are some big debates in sport, but one that is discussed in pubs up and down the country is Messi or Ronaldo, who’s the true GOAT? There’s even a whole website dedicated to the rivalry – messivsronaldo.net. Lionel Messi might have won more trophies.…

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